Minal Sampat, RDH
Session 2 - Social Media for Dental Practices: From Engagement to Conversion
9:00 a.m. to 10:30 a.m.
Are you spending money on Social Media Marketing, but not seeing any conversions? Feeling overwhelmed and don’t know what to post for engagement? Are you falling behind your competition?
Facebook, Instagram, LinkedIn, TikTok – where should you begin and how can you use social media to grow your practice? Join us for an engaging course on mastering social media, complete with hands-on training for Ads and capturing video testimonies (scripts included!
In this interactive workshop-style course designed for dental practices by the Marketologist ™ herself, Minal, you will learn how to build an effective social media presence, navigate algorithm with confidence, and create posts that highlight your unique services.
Discover how to crafts Ads that attract new patients, train your team to capture compelling patient testimonials, and maximize the impact of video content. Minal will also share time-saving tools, copywriting tips, and strategies to engage current patients, strengthen your brand, and grow your practice.
Learning Objectives:
- Learn what, when, and how to use social media for conversions.
- Gain actionable insights and implementation tools that you can use immediately to improve your social media pages.
- Discover the latest tactics and trends, including video and content redistribution.
- Learn how to create targeted social media Ads.
Session 5 - Conquer Instagram: “Reeling” Into the Now
11:00 a.m. to 12:00 p.m.
Do you want to leverage Instagram for your practice? With over a billion active users, Instagram isn’t just a platform for selfies and food pics – it is a powerful marketing tool for businesses, including dental practices. Instagram is an effective way to connect with current and potential patients, educate them about your services, and turn new leads into loyal followers.
This engaging and interactive workshop offers valuable insights, creative strategies, and plenty of laughs. Minal will teach you how to build content with posts, stories, and reels that showcase your practices personality and connect with your audience.
Discover how to educate, entertain, inspire, and run Ads while keeping your content fresh and exciting. From crafting engaging captions to leveraging analytics, Minal will share practical tips to elevate your Instagram game. Bonus: Posts, Reels and Stories Ideas included!
Learning Objectives:
- Learn how to leverage Instagram for your practice.
- Understand how to craft engaging posts, stories, and reels that resonate with your audience.
- Gain insider tips and tricks for maximizing your reach and building your brand on Instagram.
- Develop the skills to drive patient growth and convert new leads into followers on the platform.
Session 7 - 30 Strategies in 90 Minutes: Patient Experience, Team Building & Marketing for Dental Practices
1:30 p.m. to 3:00 p.m.
An engaging, interactive session for dentists, office managers, and teams. In 90 minutes, Minal will share 30 strategies that cover everything from elevating the patient journey from appointment to appreciation, diverse marketing ideas that will engage current & new patients, and initiatives that strengthen team culture. Also, learn about tools, resources, and how to leverage AI to prioritize, delegate, communicate, and lead effectively. Expect quick wins, live mini-workshopping, scripts you can use the next day, and smart ideas that fit real schedules and budgets. BONUS: you’ll receive scripts on how to capture meaningful video testimonials and use them to promote new services, boost referrals, and celebrate wins.
Learning Objectives:
- Learn diverse dental marketing strategies, from traditional to digital, that will encourage practice growth.
- Obtain team-building ideas that boost communication and trust.
- Gain the skills to acquire powerful video testimonials that showcase your practice's success.
- Leverage resources, tools, AI to prioritize, delegate, and communicate to lead effectively.
